Def Method: Software Development
Software Development & Consulting
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Def Method Profile

Profile Page: Julia Macalaster, Head of Strategy & Growth 

 
Jeff Jia, Senior Software Developer at Def Method

Head of Strategy & Growth


Hometown: Boston, MA

Current Location: New York, NY

Education: BA, Princeton University 

 
 

Julia Macalaster

Julia Macalaster is a technology professional who has worked in data analytics, strategy consulting, e-commerce and mobile solutions. In her current role as Head of Strategy at Def Method, Julia partners with clients ranging from small startups to large enterprises to build strong and sustainable digital products. Additionally, Julia continues to focus on her startup, PreeLine, which she co-founded in 2014. PreeLine is a digital focus group solution that helps fashion brands test future merchandise to gain insight on inventory purchase decisions. Julia started her career as a management consultant with Booz Digital. There she worked on a range of projects, including working with one of the largest public companies in the US to develop a mobile payment and loyalty strategy. She attended Princeton University and rowed on the varsity crew team. Her goal is to find technical solutions to everyday problems.

When did you know that you wanted to be an entrepreneur? "When I was eight years old I started my first business called Creative Jewls.  I would make animal shaped cufflinks out of Sculpey clay and sell them to my father's tailor for $20/pair who would then sell them to his clients for $40/pair. The fact that others were interested in what I had built fascinated and excited me."

Sample Project List

GROWTH STRATEGY FOR CONSUMER

  • Assisted in the expansion of a $3B+ brand into the US from their European market through strategic account management and inventory planning
  • Pricing strategy and cost optimization for a major US sneaker brand
  • Mobile payments strategy for major US & Canadian fuel retailer

INVENTORY PLANNING AND DATA VISUALIZATION

  • Strategic planning of ecommerce inventory through the use of a custom built predictive model
  • Integrated a data indexing system to efficiently store and pull data collected

CHANNEL AND GEOGRAPHICAL ANALYSIS

  • Global growth strategy for a top athletic brand focused on key growth markets, franchise management and global/market alignment
  • Constructed data visualization dashboards by market to assess market health and growth potential

BRANDING AND MARKETING

  • Consulted emerging brands on branding guidelines and strategy
  • Built out a robust digital marketing strategy for an ecommerce fashion business that met an optimal CPA goal through several different marketing channels including Google, Facebook, Twitter and LinkedIn