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Vanessa is a Senior Product Designer for Def Method. She has been working with design for the past twelve years and has worked on all sorts of digital projects, clients, and segments, from tiny startups to big corporations. She also has vast experience in conducting primary research with users, doing multifunctional collaboration work, prioritizing and designing services that solve people's problems, creating prototypes of interfaces for the initial and final stages, and leading design teams towards success.


Ask me About

  • Design Leadership

  • Design Career

  • Design Organization

  • Design Recruitment

  • Team Collaboration

  • Pairing with Product, Engineering Team

  • Product Discovery

  • Workshop facilitation

  • User Experience

  • Research

  • Interface/Visual Design

  • Prototyping

  • Information Architecture

  • Developer Handoff

  • UI tools (Figma, Sketch, XD, Photoshop, Illustrator, Premiere, After Effects)

As Product Designer and Design Manager, she participates effectively in all of the company's products, strategies, and evolutions. In addition, she also makes decisions, supports other teams, encourages the design culture and innovation, and always thinks about solving users' problems and supporting designers to do the best work.


At Creditas, one of the most complete online financial services for guaranteed credit in Brazil and one of the largest fintech in Latin America, she had the challenge of working with three different businesses: home equity, auto equity, and insurance. In addition, she led and built a team with twelve designers, and was responsible for taking care of their careers and delivering the best results.


As the most significant online platform for purchasing cars in Brazil, she created a minimum process to talk to the users and run tests with them, and nowadays, they are still using this process. Also, she made a project that increased more than 44% of the conversion on button experience in a financial product and hit the target in the middle of the year.


She was invited twice to participate as a MAKER at Mesa Company. It was one of the most unique and challenging jobs she has ever done. It took five intense days to solve a problem, and she helped create a new product, made all the user interfaces, and animated the prototype.

Sao Paulo, Brazil

Toronto, Ontario

BA Digital Design, Anhanguera University; MBA Design and Business Management, Belas Artes (in progress)

  • Certifications: Bachelor’s degree in Digital Design - Anhanguera Education; Multiple Certificates - The Interaction Design Foundation; Design Leadership - How Bootcamps; Agile UX Design, Design Systems, Design Sprint - Mergo User Experience.

  • Visual Design: Interface, Animation, Design System, Art Direction, Prototyping, Mobile Apps, Presentation.

  • User Experience: Usability Testing, User Interviews, A-B Testing, User Personas, User Cases, Wireframes, Information Architecture, Product Discovery, Research, Competitive Analysis, Journey Mapping, KPI & Metric Definition.

  • Tools: Figma, XD, Sketch, After Effects, Photoshop, Illustrator, Invision, Zeplin, Miro, Lookback, UserTesting, UserInterview, Grafana, Google Analytics, Adobe Analytics, Hotjar, Maze.

  • Leadership: Build and team management, Design Org, Mentoring, Career, Recruitment

Vanessa Serradas

Senior Product Designer