Creation:
Dives deep into user pains, mindsets, and motivations to crystallize and prioritize problems to solve.
Asks challenging questions to further atomize those problems as well as expose bias, blind spots, and opportunities before initial testing.
Charts rich and relevant personas and journey maps to build holistic context as the breeding ground for insightful, value-driven solutions.
Details clear, outcome-based objectives as the foundation for stakeholder alignment and the filter for competing priorities.

Iteration:
Adapts to new insights and spurs validation to ensure proper scope and a lean MVP.
Focuses attention and decision-making toward the intersection of feasibility, desirability, and viability.
Keeps a steady pulse on user feedback to ensure keen and continuous delivery of value.
Uses top-level business interests to determine KPI.

Maintenance:
Leverages data to identify which needles to move and what forms of nutrition will feed product growth.
Knows how to apply abstract reasoning and systems design to refine product performance and team efficiency.
Strong instincts for when to explore vs. exploit when it comes to new opportunities and innovation.
Focuses on momentum-oriented strategy to seize PMF and materialize the product vision.