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David Kendall

Senior Product Manager
A Closer Look

Key Strengths

Empathizes deeply with users, teammates, and stakeholders to establish SMART product and business goals.
Builds collaborative environments that empower all team members to engage in product thinking.
Adapts to the idiosyncrasies and communication styles of stakeholders to develop rapport, articulate product vision, and maintain alignment.
Deploys comprehensive thinking to catch edge cases and shape thoughtful design and strategy.

Fields of Experience

Social media/consumer tech
B2C
Film/TV & Advertising
Hospitality

Highlighted Skills

Creation:
Dives deep into user pains, mindsets, and motivations to crystallize and prioritize problems to solve.
Asks challenging questions to further atomize those problems as well as expose bias, blind spots, and opportunities before initial testing.
Charts rich and relevant personas and journey maps to build holistic context as the breeding ground for insightful, value-driven solutions.
Details clear, outcome-based objectives as the foundation for stakeholder alignment and the filter for competing priorities.

Iteration:
Adapts to new insights and spurs validation to ensure proper scope and a lean MVP.
Focuses attention and decision-making toward the intersection of feasibility, desirability, and viability.
Keeps a steady pulse on user feedback to ensure keen and continuous delivery of value.
Uses top-level business interests to determine KPI.

Maintenance:
Leverages data to identify which needles to move and what forms of nutrition will feed product growth.
Knows how to apply abstract reasoning and systems design to refine product performance and team efficiency.
Strong instincts for when to explore vs. exploit when it comes to new opportunities and innovation.
Focuses on momentum-oriented strategy to seize PMF and materialize the product vision.

Projects & Roles

Revamping an audio-based social app

Initially joining as a consultant, David conducted a detailed product analysis that included a UX walkthrough, market research, user interviews, and data analysis. The detailed summary of his findings and proposed solutions inspired the founder to bring him on full-time to lead the product in a new direction. He collaborated with the team to redesign the UX to enhance usability, expand use cases that would drive DAU, and created an environment for more impressionable ad placement. He detailed the vision into a problem-focused roadmap, enhanced their dashboard with updated KPI, and validated a content strategy unique to their market that opened up a new revenue stream.

Building a consumer/B2C product from the ground up

David’s entry into product was a result of his entrepreneurial pursuits. He turned a bar napkin idea into a startup: going from prototype to investment, to building a team, to roadmapping his vision and launching an MVP. Another social product, he synthesized field testing, user interviews, UX research, and analytics into each iteration; quickly discovering his passion for human-centered design as well as the importance of validating assumptions and adapting to new information. While rotating hats as a founder, he also covered UI design, sprint planning, business modeling, outside sales, and strategic growth.

About

Home Town

Bristol, CT (hometown)

Current Town

New York, NY (current city)

Education

BA, Communication, CCSU, Cert, Digital Product Management, UVA Darden

Connect with David

LinkedIn

Skills

Jira, TeamGantt, Google Suite, Notion, Miro, Sketch, Figma, Zeplin, Balsamiq, Team Development, Wireframing & Prototyping, UI/UX Design, Design Thinking, Competitive analysis, Product strategy, Product roadmapping, Agile methodologies