Creation
Begins by focusing on the pain point to be solved. Establishes a foundation where all stakeholders and developers can effectively analyze pain points and become passionate about moving toward a solution.

Utilizes Pragmatic Marketing framework, using qualitative and quantitative data, win/loss analysis, competitive analysis, and personas to validate market direction.

Performs deep dives into available technologies, understanding risk and scope for potential solutions. Transforms this data into an actionable product plan that outlines the required resources to reach an MVP.

Extensive UI/UX experience allows for more in-depth focus on the overall user flow, utilizing user maps and rapid prototyping before development begins.

Iteration
Focuses on Agile methodologies to foster an environment where features, roadmaps, and metrics can change throughout the product life cycle based on continual learning.

Continuously grooms and prioritizes the backlog to validate product direction and give engineers clarity around where to focus.

Conducts user interviews and performs experiments with each iteration of the product, working side-by-side with developers and designers to continuously improve the user experience.

Updates and communicates the roadmap to all stakeholders, making sure it continuously reinforces product values alongside with the overall business strategy.

Maintenance
Evaluates both product stability and business metrics to determine whether additional iterations or maintenance passes are required.

Iterates on the product value proposition to maintain the backlog and roadmap post launch.

Ensures we have solved the pain points identified in the discovery phase.

Creates ‘feature funnels’ to allow for easy gathering of user feedback, empowering the entire organization to listen to the market and be able to identify improvements to the product.