Key Projects

Works with stakeholders to balance user needs and business goals
Employs active listening to understand problems and drive effective prioritization
Synthesizes insights from multiple sources into clear, actionable takeaways

Fields of Experience

Digital Media
Digital Marketing & SEO
Lead Generation

Highlighted Skills

Creation:

Facilitates conversations with stakeholders to gain consensus on what is being built and why

Proactively identifies potential challenges to address early in the process

Applies insights from user research and testing

Collaborates with designers to ensure UI/UX designs support overall goals

Iteration:

Employs Agile methodologies and fosters an adaptable environment, allowing for change based on continual learning

Maintains a prioritized backlog and ensures prompt communication to keep all stakeholders aligned

Monitors team efficiency and works with team members to identify and remove roadblocks

Maintenance:

Evaluates cost and value of maintenance work to ensure appropriate resource allocation

Monitors product metrics and user feedback to identify opportunities for improvement"

Projects:

Driving organic growth by balancing user needs and business goals

Prior to joining Def Method, Taitum led product initiatives to grow organic traffic for lead generation websites in the competitive higher education vertical. She conducted research to understand user needs and pain points, analyzed competitors and SEO data to identify trends and opportunities, and analyzed web analytics along with business metrics to prioritize initiatives with the potential to grow not only traffic, but also revenue. Synthesizing findings from these methods, she created a roadmap and collaborated across content, marketing, design, and engineering teams to execute, driving significant business growth and improving user experience.

Saving time and reducing errors with an email marketing data management system

With the goal of helping an internal team scale their email marketing efforts, Taitum spearheaded the development of an email contact data management system. First working with marketing to understand user pain points and goals, then partnering with engineering to understand existing systems, she designed a solution that eliminated tedious, error-prone processes and supported over 2,000 emails sent monthly. After gathering feedback and building alignment with stakeholders, Taitum managed the development process, including testing and validating new features with users.

Taitum Ridgway

Senior Product Manager

A Closer Look

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