Def Method respects your preferences concerning the collection and use of your Personal Information. The following privacy policies are tailored for the different ways your Personal Information is collected by Def Method.
Def Method may collect Personal Information, which is information that identifies an individual or relates to an identifiable individual. Personal Information may include, but is not limited to:
Def Method may also collect Other Information through your interaction with and use of non-Def Method websites, which does not reveal your specific identity or does not directly relate to an individual. Other Information may include, but is not limited to:
In some instances, we may combine Other Information with Personal Information, such as deriving geographical location from your IP address and combining behavioral data with your name. If we combine Other Information with Personal Information, we will treat the combined information as Personal Information.
Def Method uses and shares the Personal Information it collects (unless otherwise restricted by applicable law), to:
Engage in Transactions. Def Method may use Personal Information to engage in transactions with you.
Process Transactions. Def Method may use Personal Information along with financial, credit card, and payment information, to process your transactions.
Provide Support or Other Services. Def Method may use your Personal Information to provide you support or other services you have ordered, as well as product updates, product patches and fixes and other similar operational communications.
Tailor Marketing to Your Needs. Def Method may use your Personal Information and Other Information to notify you about new product releases and service developments, and to advertise Def Method's products and services in accordance with this Policy. Your website visit, marketing experience, and communications may be tailored to your interests based on your Personal Information. Def Method may pass your contact information to the appropriate Def Method distributor or reseller for further follow-up related to your interests. In addition, Def Method may share your Personal Information to specific partners that offer complimentary products and services and may share Other Information with third parties to facilitate interest-based advertising. Other Information uses specified above are not mandatory and may be controlled by you. Respond to Your Requests. Def Method may also use Personal Information in order to respond directly to your information requests (including newsletter registrations or other specific requests) or other inquiries.
Provide Def Method Online Communities. Some third party websites permit you to: participate in interactive discussions; create a profile; post comments, opportunities or other content; communicate directly with another user; or otherwise engage in networking activities. Some of these services are moderated and all may be accessed for technical reasons. Def Method does not control the content that users post to these forums or social networks. You should carefully consider whether you wish to submit Personal Information to these forums or social networks and whether you wish to make your profile available to other users, and you should tailor any content you submit appropriately. You should also review any additional terms and conditions that may govern your use of these third party websites.
Post Testimonials. We may post testimonials that may contain Personal Information. Prior to posting a testimonial, we will obtain your consent to use your name and testimonial.
Power Joint Sales or Product Promotions. Def Method and its partners may engage in joint sales or product promotions. Such promotions will always reference the partners involved. Both Def Method and the partner(s) will have access to your Personal Information, and either Def Method or our partners may provide you with the sales or product promotion information. Each party will be responsible for managing their own use of the Personal Information collected for the joint sale or product promotion. We recommend you review the privacy policies of these partners to address any questions you have regarding their handling of your information.
Improve Products, Services, and Experiences. Def Method may use your Personal Information to evaluate and improve our products, services, marketing, and customer relationships.
Communicate with You about a Conference or Event. We or our partners may communicate with you about a conference or event hosted or co-sponsored by Def Method or one of our partners. This may include information about the event's content, logistics, payment, updates, and any additional meetings, special demonstrations or other customer facilitation that we may provide related to your event registration. After the event, Def Method may contact you about the event and related products and services, and may share information about your attendance with your company. Where legally permitted, Def Method will also allow designated partners or conference sponsors to send you up to two communications related to your event attendance. Please note that our partners or conference sponsors may directly request your Personal Information at their conference booths or presentations. You should review their privacy policies to learn how they use Personal Information.
Obtain Third Party Services. We also share Personal Information and Other Information with third parties who provide services to Def Method, such as credit card processing services, order fulfillment, analytics, event / campaign management, website management, information technology and related infrastructure provision, customer service, email delivery, auditing, and other similar services. When Def Method shares Personal Information with third party service providers, we require that they use your Personal Information and Other Information only for the purpose of providing services to us and subject to terms consistent with this Policy.
Protect our Employees, Sites, Facilities, and Operations. Def Method may disclose your Personal Information as we believe to be necessary or appropriate to protect the health and safety of our employees and visitors, our physical and online operations, our property, rights, and privacy, and/or that of our affiliates, you or others. If you visit our offices, you may be photographed or videotaped as part of maintaining the security of our facilities. Facility security photography will be treated as sensitive information and will only be used for security and investigation purposes.
Comply with Legal Requirements and Corporate Transactions. Def Method may disclose your Personal Information as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence, for national security and/or law enforcement purposes; (d) to enforce our terms and conditions; and (e) to allow us to pursue available remedies or limit the damages that we may sustain. Additionally, in the event of a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings), we may transfer the Personal Information we have collected to the relevant third party. Some of the Personal Information and Other Information uses specified above are not mandatory and may be controlled by you.
We may use, transfer, and disclose Other Information we collect for any purpose, except where applicable law requires otherwise. If we are required to treat Other Information as Personal Information under applicable law, then we will only use it in the same way that we are permitted to use and disclose Personal Information.
Def Method and our third party service providers may collect both Personal Information and Other Information from a variety of sources that generally fall into three categories:
Electronic Communications Protocols: As is true when you visit most websites and apps, Def Method may automatically receive information from you as part of the communication connection itself, which often consists of network routing information (where you came from), equipment information (browser type or device type), your IP address (which may identify your general geographic location or company), and date and time. Def Method may also automatically receive and record information when each Def Method webpage was visited and how much time was spent on the page, how often you access the website or third party websites, performance data, aggregate usage, or general geo-location data.
Marketing Information may include both offline and online information. Offline Marketing Information originates from sources such as brick-and-mortar or online retail stores, grocery stores and their associated loyalty cards, catalog orders and catalog address lists ("Offline Marketing Information").
Offline Marketing Information in the Cloud that directly identifies a particular individual may include:
Online Marketing Information is collected based on Internet-based activity and does not directly identify you ("Online Marketing Information"). Online Marketing Information in the Cloud that does not directly identify a particular individual may include:
Def Method may receive Marketing Information from third parties, such as our customers, data providers and data partners ("Data Sources"). Def Method allows our Cloud Data Sources to send us Marketing Information that they have collected from both online and offline sources. This may include information from customer lists, website membership, or other information created from a third-party's own technology (such as proprietary modeling or matching technology of other companies).
"Cookies" are small text files that contain a string of characters and uniquely identify a browser. They are sent to a computer by website operators or third parties. Most browsers are initially configured to accept cookies by default. You may, however, be able to change your browser settings to cause your browser to refuse third-party cookies or to indicate when a third-party cookie is being sent. Check your browser's "Help" files to learn more about handling cookies.
"HTML" is the language used to write webpages. HTML may include "Pixel Tags" or small strings of code contained in HTML that provide a method for delivering a graphic image on a webpage, email, or other electronic document. Pixel tags allow the operator of the webpage or other document, or a third party who serves the pixel tag, to set, read, and modify cookies on, and to transfer other data to, the browser used to view the webpage or other document. Pixel tags may also be used to obtain information about the computer being used to view that webpage or other document, including the IP address of the computer that the tag is sent to, the time it was sent, the consumer's operating system and browser type, and other similar information.
"HTTP Headers" are information that is transmitted whenever a webpage is viewed, and contain technical information required for communication between a browsing device and a website server. Other electronic communication protocols (such as those used for email) also use headers to transmit information. Our Cloud customers may transmit information through HTTP (or other electronic communication protocol) headers to Def Method or otherwise direct Def Method to retrieve such information from consumers' interaction with the customer's website. This may include information about the device browser, the requested webpage, server and other information the customer knows about the consumer, its computer or device (such as a carrier or device identifier).
Cloud customers and partners use Profiles and Interest Segments (each defined below) for marketing campaigns to try to make the content and ads that consumers receive more relevant. Profiles are based on offline or online interactions with the consumer that have been collected by Def Method's Data Sources to infer interests. When we receive Offline Marketing Information that identifies a consumer, we remove the direct identifiers, such as name, address, telephone number, and email address, prior to using it for online interest-based advertising.
We may prepare reports and metrics based on Marketing Information that provide our customers with the number of consumers using aggregated data on consumers' activity on the websites. We may also prepare aggregate reports for our customers that measure the effectiveness of their marketing campaigns. The reports and metrics provided to our customers do not include any Marketing Information that directly identifies a consumer.
Offline Marketing Information may be used by our customers for offline direct mail campaigns. Def Method may supplement a customer's marketing list or provide a customer with potential prospective consumers to assist the customer with offline direct marketing.
We may also use Marketing Information for billing, auditing, research and development purposes, for our internal operational purposes, and to create aggregate statistics for market research or analytics services. Aggregated statistics do not include any information that directly identifies a consumer.
Def Method associates each Cookie used for interest-based advertising that we set on a consumer's web browser with a unique identifier ("Cookie ID"). When our Data Sources transmit information about that web browser to us, or otherwise direct Def Method to collect information from the interaction between that web browser and a webpage, we use the Cookie ID to store the information into a Profile with the same Cookie ID.
Other Identifiers. Def Method may create a statistical ID ("Stat ID") for a user or a group of users using the user agent string and IP address. Creating a stat ID involves computing and then assigning a probabilistic identifier to a device or a group of devices based on information contained in the header. Multiple users may share a Stat ID or one user may have multiple Stat IDs. Data Sources may create or collect other unique identifiers and provide those to Def Method. These may include IDs intended for marketing use (such as mobile advertising IDs), hashed email, or proprietary identifiers created by the Data Sources. Def Method may create connections between these and other identifiers.
Def Method may also link Profiles using cross-device/cross-context technology. This technology is designed to enable Def Method and its customers to connect a consumer's Interest Segments across the various devices or contexts where the consumer is browsing digital content. For example, a single consumer might use multiple browsers on a single device, or use various devices (such as desktops, smartphones, and tablets), which can result in a consumer having multiple Profiles across these various contexts and devices. Cross-device/cross-context technology may be used to connect these various Profiles and the corresponding Interest Data from the different contexts and devices.
Def Method analyzes this data to determine if the devices or contexts are likely to be related to a single consumer. When a probable connection is found, Def Method creates links between the Profile IDs from the different devices/contexts using a reference table to link these devices or contexts. Def Method customers can then use linked Interest Data when serving interest-based advertising and other content across the consumer's devices/contexts.
We disclose Marketing Information to our Cloud customers to facilitate our customers' use of the Cloud services for executing offline and online marketing campaigns. Our customers may use third-party service providers, acting on their behalf, to create and display advertising or other content that reflects a Profile's membership in an Interest Segment. When Def Method shares your Marketing Information with Cloud customers, we require them to use Marketing Information consistent with this Policy and to maintain the confidentiality of that information.
We may also share Marketing Information with third-party service providers in order for those service providers to perform business functions for Def Method or on behalf of Def Method customers. When Def Method shares your Marketing Information with third party service providers, we require them to use Marketing Information only for the purpose of providing services to us and to implement security controls to maintain the confidentiality of that information.
Def Method may also use or disclose Marketing Information as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence, for national security and/or law enforcement purposes; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
Additionally, in the event of a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings), we may transfer Marketing Information to the relevant third party.
Def Method sets Online Marketing Information collected for interest-based advertising to expire within 180 days from the date it is collected. On an occasional basis and in accordance with applicable law, Def Method may permit some Cloud customers to retain Marketing Information for up to 36 months for limited purposes such as seasonal or cyclical interest-based advertising campaigns or internal analytics and model development; such customers are required to delete this Marketing Information at the end of the agreed time period.
Def Method may also retain Offline Marketing Information and other statistical data related to the performance, operation and use of Cloud services for more than 180 days for security and operations management, statistical analyses, service improvement, and research and development.
Def Method maintains a Cloud Registry which allows you to view the type of third-party online Interest Segments in the D ef Method Marketplace that is applicable to the device that views the Registry. Within the Registry, you may remove individual interest segments at your sole discretion. Please note that the Interest Segments you see within the Registry are information from the Profile associated with the specific browser, computer or device that you are using to visit the Registry. You may see different segments when viewing the Registry from a different browser, computer or device.
You may request to review, correct, update, suppress, or otherwise modify your Offline Marketing Information, or object to the use or processing of such Offline Marketing Information by us via written request. Def Method will provide you with a copy of the Offline Marketing Information in our databases, including a list of the Interest Segments that we have associated with you. You may request to receive this information by sending a written request, along with a copy of government-issued identification to verify your identity, to:
Paul Ort, Chief Privacy Officer
Def Method Incorporated
336 West 37th Street #480
New York, NY 10027
As described above, Def Method uses third party Offline and Online Marketing Information to provide Cloud services to our customers. We also provide consumers the ability to opt out of Def Method's use of that information.
Online Marketing Information Opt-Out. Def Method offers multiple ways for you to opt out of third-party collection and use of your Marketing Information for online interest-based advertising. Opting out does not mean you will stop seeing online advertisements, but the advertisements you do see will not be influenced by Marketing Information collected using the Cloud. If your browser accepts cookies, you can opt out directly from the Cloud's third-party interest based advertising by downloading Def Method's Cloud opt-out cookie. This Opt-out Cookie, when deposited on your browser, will prevent the Cloud from creating Interest Segments based on information collected from that browser.
Note: The opt-out tools are currently Cookie-based and prevent Def Method from using Marketing Information for interest-based advertising on the browser on which they are installed. As a result, the opt out will only function if your browser is set to accept third-party Cookies and may not function where Cookies are sometimes automatically disabled or removed (e.g., certain mobile devices and operating systems). If you delete Cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt out again. Def Method does not use persistent, unique identifiers to revive a previously opted-out profile or deleted Cookie.
Also note: The Cloud may interact with third parties who engage in interest-based advertising in conjunction with certain Cloud services. Def Method encourages you to use the NAI, DAA, and EDAA opt-out tools if you are interested in opting out of this sort of activity.
Cross-Device/Cross-Context Opt-Out. When you opt out of interest-based advertising above and Def Method has used cross-device/cross-context technology to link that profile to other devices or contexts, Def Method will break the connections from the opted-out profile to those other devices or contexts. If you wish to opt out of interest-based advertising based on your other devices or contexts, you should exercise one of the opt-out options discussed above using each of the devices/contexts (including each browser) that you use.
Mobile Opt-Out. The Cloud allows customers to use Marketing Information collected from mobile devices for interest-based advertising. While the opt-out methods described above often work for mobile web browsing, they are Cookie-based and are therefore less reliable in mobile "app" environments that may not accept Cookies. As an alternative, Def Method suggests you download AppChoices App provided by the Digital Advertising Alliance (DAA). This app allows consumers to exercise opt-out control for specific companies, including Def Method, and provides a more reliable opt-out signal when you are in a mobile app.
Offline Marketing Information Opt-out. Def Method honors your choice to opt out of the use of Offline Marketing Information for offline direct mail campaigns or online interest-based advertising. To process your request to opt out, we require your name, address and email address. Your request will take effect within 30 days. You may still receive marketing due to marketing campaigns already underway; however, you will be opted out of all future marketing campaigns.
If you would like to opt out of all direct mail marketing to your home address, you may visit the Direct Marketing Association website for information on how to reduce direct mail marketing to your home address.
Do Not Track. Def Method does not uniformly process do-not-track signals from browsers. However, you may prevent Def Method from collecting Interest Segments using Cookies on a browser by blocking third-party Cookies in that browser. If you block third-party Cookies from being set on your browser, you may not be able to enjoy some features or functionality of, and you may see the same content and advertisements repeatedly on, some websites.
Def Method may add additional opt-out tools over time as they become available.
Industry Involvement. Def Method is a member of, and adheres to the self-regulatory principles of, the Direct Marketing Association (DMA), Direct Marketing Association UK (DMA UK), Network Advertising Initiative (NAI), Interactive Advertising Bureau (IAB), and Digital Advertising Alliance (DAA). As a member of these organizations, Def Method works with industry-leading companies to address important privacy and consumer protection issues in offline direct marketing and online advertising.
The NAI has created a compliance program that incorporates attestation reviews, a consumer complaint process, sanctions and annual reporting to help ensure that member companies keep their promises to you and abide by the NAI's Self-Regulatory Code of Conduct. The Digital Advertising Alliance (DAA), Digital Advertising Alliance of Canada (DAAC), and European Digital Advertising Alliance (EDAA) provide self-regulatory Principles for Online Behavioral Advertising.
Sensitive Data. Def Method is aware of the sensitivity of certain types of data. We do not create any online Interest Segments that reflect third-party Marketing Information that we consider sensitive. While the types of Marketing Information considered sensitive may vary among consumers, we presently treat online Marketing Information as sensitive if it includes precise health information; certain aspects of a consumer's personal life or financial situation; or interest in "adult" products or services. We do not allow our Marketing Information to be used for employment, credit, healthcare, or insurance eligibility purposes. Our customers who collect their own data (first-party data), including those who choose to share their data with other third parties, may have their own standards of what they consider sensitive; however, Def Method requires all such customers to comply with laws applicable to sensitive information.
Children. We do not intentionally collect Marketing Information from, and do not tailor any services to, children under 18 years of age. We prohibit our Data Sources from providing Def Method with information from sites directed to children under the age of 18 or from consumers whose age these companies know to be under the age of 18.
The security of Marketing Information is very important to Def Method. We use physical, technical, and administrative safeguards that are designed to protect Marketing Information from loss, misuse and unauthorized access, disclosure, alteration and destruction.
In the event that Def Method determines that Marketing Information identifying you and stored in the Cloud is acquired, or is reasonably believed to have been acquired, by an unauthorized person and applicable law requires notification, Def Method will, consistent with the reasonable needs of law enforcement and subject to applicable law, notify the applicable Data Source who provided Def Method with the information so that it may notify you.
To customize and control your preferences for receiving electronic information, including opting into (or out of) Def Method communities, newsletters and general interest areas through your Def Method profile, you may opt out of Def Method’s email marketing by modifying your online profile as described above or by using our general unsubscribe automated link that is included in Def Method marketing emails.
Def Method enables you to opt out of cookies that are not required to enable core site functionality. Def Method uses its cookies preferences tool to process Internet advertising and tracking preferences, but does not process any other Do Not Track signals. Once you have set your cookie preferences, Def Method will follow the specific choices you made there. Please remember that if you delete your cookies, or use a different browser or computer, you will need to set your cookies preferences again.
The Cloud facilitates the collection and use of data by our customers in connection with interest-based advertising.
Online Marketing Information Opt-Out. If your browser accepts cookies, you can opt out directly from the Cloud's third-party interest based advertising by downloading Def Method's Cloud opt-out cookie. This Opt-out Cookie, when deposited on your browser, will prevent the Cloud from creating Interest Segments based on information collected from that browser.
Offline Marketing Information Opt-out. The Cloud honors your choice to opt out of the use of Offline Marketing Information for offline direct mail campaigns or online interest-based advertising.
Def Method respects the intellectual property rights of others, and we ask our individuals using Def Method Web sites to do the same. If you believe that your copyrighted work has been copied and is accessible on a Def Method Web site in a way that constitutes copyright infringement, please send a Notice to our Copyright Agent providing the following information:
Def Method's Copyright Agent for Notice of claims of copyright infringement can be reached as follows:
Paul Ort, Chief Privacy Officer
Def Method Incorporated
336 West 37th Street #480
New York, NY 10027
If you believe that Def Method software or documentation is being copied, sold or distributed without licenses or permission from Def Method, please contact the Chief Privacy Officer.
Def Method's software programs are copyrighted materials owned by Def Method. Screenshots constituting an image of an individual screen display from any Def Method software, application or service are protected by copyright. If you want to use more than ten (10) screenshots in a published piece, such as a book or white paper, you will require a formal permission letter from Def Method. We may approve your request if the screenshot content does not constitute more than 25% of the content of your work.
If you want to use ten (10) or fewer screenshots in a published piece, you may do so provided that you agree and adhere to the following terms:
Def Method's trademarks and service marks ("Def Method trademarks") are valuable assets that Def Method needs to protect. We ask that you help us by properly using and crediting Def Method trademarks in accordance with these guidelines. For information about proper use of Def Method logos, logotypes, signatures, and design marks, please review the Third Party Usage Guidelines for Def Method Logos.
You may generally use Def Method trademarks to refer to the associated Def Method products or services. For instance, an authorized reseller can note in its advertisements that it is selling the Def Method application server. Similarly, a Def Method customer may issue a press release stating that it has implemented Def Method software.
Relationship of Products or Services
You may indicate the relationship of your products or services to Def Method products or services by using accurate, descriptive tag lines in which “Def Method” is related in connection with your product or service name. Within text or body copy, such tag lines may appear in the same type as your product or service name. On product, packaging, advertising and other collateral where your product or service name is displayed apart from body copy, make sure that the tag line appears in significantly smaller type than your name. You should also distinguish the tag line from your mark by using a different font or color.
Open Source Software
Most open source licenses do not grant, and many exclude, a license of trademark rights. Do not assume you can use the name of a source code base in the name of your distribution developed from that code base. Without a license or permission, you may not incorporate Def Method trademarks in the name of your distribution or other products that incorporate open source elements. Truthful statements incorporating a trademark are generally allowed, but you should check the terms of the license for the original source code or any posted trademark guidelines for the project.
Def Method generally permits use of its marks in group names that clarify the relationship between Def Method and the group and do not create confusion about the source of products. This applies only to user groups that are not formally doing business as commercial entities. If you are administering a user group that includes an Def Method trademark in its name, do not claim any trademark rights in the name or attempt to register the name or your logo with a trademark office, and do not register the name as a trade name or business name, or conduct any business under the name.
You may not use Def Method trademarks in a manner which could cause confusion as to Def Method sponsorship, affiliation or endorsement. Take particular care not to use Def Method marks as set out below.
Company, Product or Service Names
Do not use Def Method trademarks or potentially confusing variations as all or part of your company, product or service names. If you wish to note the relationship of your products or services to Def Method products or services, please use an appropriate tag line.
For more information regarding use of Def Method logos, please review the Third Party Usage Guidelines for Def Method Logos.
You must not imitate Def Method trade dress, type style or logos. For instance, do not copy Def Method packaging for use with your product or display your product name in the distinctive logotype associated with the Def Method logo.
Do not use Def Method trademarks or potentially confusing variations in your Internet domain name. This helps prevent Internet users from being confused as to whether you or Def Method is the source of the Web site.
Proper trademark attribution through trademark symbols and credit lines helps makes the public aware of our trademarks, and helps prevent them from becoming generic terms. Credit lines also help clarify that they belong to Def Method. Accordingly, Def Method would appreciate you attributing ownership of Def Method trademarks to Def Method Corporation by using trademark symbols (™ or SM or ®) and credit lines as detailed below.
Use the ® symbol with the most prominent appearance of the "Def Method" mark on products, packaging, manuals, advertisements, promotional materials and Web pages (for example, in the headline of an advertisement), and the first use of the mark in text or body copy. This includes situations where "Def Method" is a part of a product or service name.
All products, packaging, manuals, advertisements, promotional materials and Web pages bearing Def Method trademarks should include the following trademark credit line:
"Def Method is a registered trademark of Def Method and/or its affiliates. Other names may be trademarks of their respective owners."
The credit line may appear anywhere on the collateral, but typically is displayed on a copyright page, the back of a package or at the end of a document or web page.
Def Method's logos, logotypes, signatures and design marks ("Def Method logos") are valuable assets that Def Method needs to protect. Accordingly, we ask that you follow these guidelines with respect to Def Method logos. Remember that you are generally not able to use Def Method logos unless you are specifically licensed or authorized to use them.
Third parties expressly licensed or authorized to use Def Method logos must not alter or modify them in any way. Make sure to use Def Method approved artwork and refer to the appropriate identity guidelines provided by Def Method. Use must comply with the terms and conditions of your license or Def Method's authorization.